Le’taste is a cloud kitchen brand that delivers a fusion of homemade Gujarati food, Mexican bites, and Italian comfort dishes — bringing global flavors into a local kitchen experience. The brand focuses on authentic homemade taste, crafted with love and served fresh through Zomato.
We developed the complete brand identity — strategy, logo, packaging, photography and marketing applications — anchored on a single idea: home-cooked boldness with a global flavor.
This package is ideal for businesses aiming to launch new products, enhance existing ones, or establish competitive edge in their industry. By combining thoughtful design, strategic innovation, and a user-first approach, we create products.
As the Brand Designer and Creative Director, our role was to develop the complete brand identity — from brand strategy and logo design to visual identity, photography, and marketing applications.
The client approached us to create a strong brand identity that reflects their homemade authenticity, yet feels modern and appealing for online food delivery customers.
To design a distinctive and memorable brand identity that captures Le’taste’s fusion of tradition and boldness — making it stand out in the competitive cloud kitchen market.
To bring the warmth of homemade food with an adventurous flavor twist.
To serve flavorful, freshly prepared homemade meals that delight every bite.
Friendly, Warm, Bold, and Flavorful.
The mascot artwork is inspired by the face of Le’taste’s owner, giving the brand a personal and authentic touch. The name itself carries meaning — it represents a Gujarati kitchen that offers high-quality, delicious food with a true homemade taste.
“Le’taste” can be read two ways — Le taste (take the taste) and Let taste (something new to experience). The tagline, “Bold Bite · Big Flavor”, reflects this idea with every bite.
Le’taste’s visual system was designed to ensure consistency and versatility across digital and physical touchpoints — from packaging and photography to social media and signage.
